To be self published has a long standing history; even Edgar Allan Poe self published. Technology today makes self publishing quick, easy, and as expensive or inexpensive as you want to make it. Best of all, consumers do not care who published you; all they care about is whether your information holds value, benefit, or entertainment for them. But this is not the only reason to self publish. Traditional publishing means you give up control and the majority of the profits.  Self publishing means you get 100% of the control of your book and 100% of the profits.

Whether you self publish to build your current business or you are planning to use your book to launch a new business, you can easily make six figures or more each year by leveraging the fact that you are a published author.

Many authors miss major money making opportunities when they write their book because they are focused on the old publishing model. The model that says you write for years and years, suffer tons of rejection from the large publishing houses, and then finally on some golden day in the future, you make it big.

Traditional publishing definitely is not the fastest way to make a good income. Royalties are never what you think they will be and you are still responsible for promoting and marketing your book – with money from your own pocket. The only thing traditional publishing accomplishes is to place your book in bookstores, and to handle the printing and cover art decisions. You can do that on your own.  Ask the self published!

Want another truth? Selling books in bookstores can be one of the worst ways to monetize your book and your new business. Utilizing tools available to you via the internet and marketing your book online is now one of the most lucrative methods of selling books – no matter what the topic.

What most authors think of when they contemplate writing a book is heading to the bookstore to see their book on the shelves. What about seeing their book listed at Amazon.com or being able to visit their own website where they sell their book? While you can still go to the bookstore to see your book on store shelves, the internet has changed the face of publishing. Not only is it easier to self publish a book, the internet makes it easy to market your book and to sell it. Quite simply, the internet makes it easy to make a tremendous profit off of your book.

With the internet available 24/7 and accessed by billions all around the world, after you have written your book, it will be a sales person working all hours of the day and night just for you. People will purchase your book at anytime, day or night. As an author, you can literally make money in your sleep. Imagine waking up each morning and counting what you have made overnight!

Here is the last step that ‘starving artists’ do not know. Your book is only the first step in a line of products you can create. These products can be anything your imagination will allow you to create. Beginning with a self published book, create information products, coach, consult continuity programs, do public speaking and book readings, software, courses, and the list goes on. What will be your most effective marketing tool to sell all of your new products? Your book, of course.


Miss McCulla is a retired English teacher of 32 years.  She has Mastery of the grammar and mechanics of English, and has taught expository, fiction writing, and rhetorical skills to hundreds of students and aspiring writers throughout her career.  She has written/edited/self-published five books, and currently manages a writing blog called The Underground Tutor where she gathers essays, articles, entries, papers, manuals, profiles, criticisms, analyses of literature, just like those asked of students and writers in the university and publisher houses, and years of “teacher tips” and “general interest examples,” and passes them on to interested writers and students.

March 15, 2019   152   mary    Informative Essay, Marketing And Publishing  
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